Social media marketing has the potential to increase brand exposure and attract new customers. Here’s how to get your company’s social media presence up and running. Social media marketing is an effective approach to expanding your company. Many entrepreneurs and small business owners ask if they can only use their personal social media accounts to sell their businesses. No, is the quick response. A personal account that is utilized for commercial reasons on several social media networks will be disabled or deleted.
Using corporate social media profiles has a number of distinct advantages. You can track users and posts with a corporate social media account, so you know what postings people view and what content your followers interact with. You can also take advantage of paid and promoted posts and advertisements with a corporate social media account, which you can’t do with a personal account.
So, how do we get our company’s social media accounts up and running? Set up a corporate email address solely for your social media accounts as the first step. This keeps all of your notifications in one location (and not flooding your inbox). This also makes it simple to grant access to the account to your assistant, social media manager, or other staff without revealing your personal email address.
- 1 What You Need to Set Up Your Business Social Media Pages
- 2 What are the best social media platforms for my business?
- 3 How to Set Up Your Business Social Media Pages
- 3.1 How to Set Up Your Facebook Business Page
- 3.2 How to Set Up Your Instagram Business Account
- 3.3 How to Set Up Your Twitter Business Account
- 4 Be Social When It Comes to Social Media Marketing
What You Need to Set Up Your Business Social Media Pages
It doesn’t have to be time-consuming or difficult to set up your social media accounts—all you need is your basic business information, a logo, and a photo or two! For the technophobes out there, we put up this tutorial on setting up business social media profiles. It’s a very straightforward procedure, and following this instruction should give you the confidence to carry it out on your own.
When you start using the accounts, the real job begins. As a result, you may choose to concentrate on only one or two of your favorite social media platforms. We pared down the signup procedure for three of the most popular social media networks because that’s where you’ll find the most users.
However, you must ensure that you will update the account, so if you’re unsure which sort of social media marketing is best for your company, a decent rule of thumb is to choose the type of social media that you enjoy using the most. Snapchat, Linkedin, Periscope, Meerkat, Pinterest, and even YouTube could be useful marketing outlets for you.
Make sure your social media profiles are set up correctly to keep your brand consistent across platforms. We provide an in-depth service to creating a company presence on Facebook, Twitter, Instagram, and LinkedIn, all you have to do is to contact us via our contact us page.
It can be difficult to create profiles for your company’s social media platforms because each site has its own personality and profile criteria.
Setting up your company profiles on Facebook, LinkedIn, Twitter, and Instagram is outlined below. It will assist you in preparing the necessary information and materials ahead of time so that your company or brand remains consistent across all of your social media platforms.
Some social media platforms, such as Facebook, are important for all businesses. Others, such as LinkedIn, are dependent on your business and objectives. Biz media concept, A leading Digital Marketing Agency, and Social Media professionals will combine the most recent platform research with their years of experience to create a strategy that will help you reach your goals by employing the right social media platforms.
Continue reading to learn how to make a company page on Facebook, Twitter, and Instagram.
How to Set Up Your Business Social Media Pages
In today’s marketing world, social media has become an essential component. Here’s a step-by-step guide to help you set up social media accounts for your business fast and efficiently.
How to Set Up Your Facebook Business Page
Facebook Pages allow you to promote your business.
It’s important not to mix up your personal and page profiles because it’s against Facebook’s rules to use your personal profile for business. If you’ve already made the error of utilizing your personal profile for business, you can rectify the situation by switching to a business page.
ALSO, READ: The Best Ways To Make Money With Facebook Ads
Here’s everything you’ll need to get your Facebook profile up and running:
A personal Facebook account is required in order to create a Facebook Page.
Login to your personal Facebook account, then go to facebook.com/pages/create/.
- Profile Photo: This should be a 170 x 170 px logo. Facebook says you may get better results with a PNG instead of JPG.
- Wall (“Cover”) Photo: This should be 820 x 312 px image if possible, but requires a minimum of 400 x 150 px.
- Page name
- Hours of operation
- Type of business
- Summary of your business
This is made simple via Facebook. After you’ve created the page and clicked the “Get Started” button, Facebook will guide you through the rest of the process. You’ll need your company’s basic details (hours, contact info, location, website, etc.).
You’ll also need to select photographs for your Facebook business page. A huge banner image for the top and a smaller one for your profile is required. Your profile photo should, in general, be your logo. Users will be able to quickly recognize your brand this way. Your banner image could be a little more imaginative. For example, a photo of a row of cupcakes from your bakery or a new manicure from your salon could be used.
Make sure whatever you put on your page is accurate and consistent with your brand. Use high-resolution photos and proofread your entire document. You can also follow the Facebook guide here.
How to Verify Your Facebook Page
Verify your Facebook page to boost your credibility and maybe improve your search rankings. Getting a verification badge for your business page is simple and quick:
- Click “Settings” while in normal page view.
- Select “General” from the left-hand column.
- Click on “Get verified” near the top of the list.
- Enter your phone number and they’ll immediately call or text you a code.
- Enter your secret code in the pop-up form.
How to Set Up Your Instagram Business Account
Make sure your Facebook business page is filled out correctly before you set up Instagram for your company. Because Instagram is owned by Facebook, you build your Instagram business account profile on the same platform.
Create a business account profile first, and then convert it to a business page. This is a crucial step because it allows you to do the following:
- Enter your business phone, email, and physical location
- Place a “contact” button on your page so customers can reach you
- Gain access to your page’s Insights
Here’s What You Need to Set Up Your Instagram Profile
- Business Logo: Your logo can only be shown in a 160 × 160 px circle. Because people can’t magnify the image on Instagram as they can on Facebook, make sure it’s clear and identifiable.
- Business Description: You have 150 words to explain your company, brand, or service in your business description. Hashtags are welcome, but because they’re connected, they redirect people away from your page. If at all, use them wisely.
- Your Website’s URL: This is your one opportunity to insert your URL. Choose whether to add your website, a landing page or an email subscription form.
- Social Accounts: Instagram allows you to link your other social media accounts, such as Twitter and Facebook. If you utilize this service, make sure you link matching company accounts.
Getting started is easy.
1. DOWNLOAD INSTAGRAM APP
Instagram, unlike Facebook and Twitter, is essentially an app. It can be seen on a computer, but it’s actually meant to be used on a phone or tablet. So, the first step is to download the software, which is free, from the App Store or Google Play. Consider installing the app on all of your mobile devices so that you can access your account from any location.
2. SIGN UP FOR AN INSTAGRAM ACCOUNT
When you first launch the app, you’ll have the option of creating an account with your company email or checking in with Facebook. Your business name and profile photo will appear automatically if you utilize Facebook. You’ll need to provide your name and photo, as well as establish a password if you use your email.
In any case, you’ll need to pick a username, which, together with your profile picture, will be shown in every post you make. As a result, use a username that reflects your brand. Always remember to keep things consistent throughout all of your social media platforms.
Your Instagram account is still set up as a personal account at this time. Instagram will give you the opportunity to pick the “business account” setting throughout the creation procedure. You can track who sees and interacts with your photos by creating an Instagram business account. That’s a wonderful approach to see what sorts of material are effective and what needs to be changed.
3. COMPLETE YOUR PROFILE
Now that your account is up and running, you may customize it to better match your company. You may alter your business name, username, and profile image by tapping “Edit Your Profile.” Include a brief bio that explains what your company does, as well as a link to your website.
If you want to learn more about filling up your profile and using Instagram to promote your business, visit the Instagram Business Blog for videos, tips, and ideas.
How to Set Up Your Twitter Business Account
You can create numerous accounts on Twitter, so if you already have a personal account, you can create one for your business. Because Twitter profiles are brief and straightforward, consider your phrases carefully and prepare your SEO keywords ahead of time.
What You’ll Need to Create a Twitter Business Account
- Profile Picture: This should be your logo and the recommended size is 400 x 400 px.
- Header Photo: This should be 1500 x 500 px.
- Username: This is formatted like @yourcompanyname.
- Description: You have 160 characters to describe your company. Consider whether you want to include a second URL and/or your SEO keywords here.
1. SELECT A TWITTER NAME
Your Twitter handle, commonly known as your username, can be up to fifteen characters long. It’ll appear as “@yourhandle.” On Twitter, your handle is how your audience and consumers will recognize you, so choose one that has brand recognition. To maintain consistency throughout your social media networks, try to match your names to your Facebook IDs.
Choosing a Twitter handle might be difficult. It’s possible that you’ll have to test a few different alternatives before you discover one that works. Switching to @yourbrandname2 or other versions if @yourbrandname isn’t accessible isn’t always the best solution. Look into the profiles that have handles that are comparable to your brand name. You don’t want to unintentionally link yourself with a troubled person.
While it’s desirable for your brand name to be the same as your handle, it’s not always attainable. If that’s the case, go with a distinctive and connected handle, such as @bakerybusinessname for a bakery or @getpampered for a salon. However, double-check comparable handles to ensure you aren’t mistaken for a different brand or individual.
2. ADD A HEADER IMAGE AND A PROFILE PHOTO
Your Twitter profile photo will serve as the face of your company on the social media platform. Keep in mind that your Twitter profile photo will appear not only on your company profile page but will also be shared with every Tweet you send. You’ll want a high-resolution photograph. Your company logo, like Facebook, is a good choice.
You’ll also need to post a huge banner image for the top of your page, much like on Facebook. Select a high-quality photo that pertains to your business once again. You may use photographs or graphics with text in your header. To keep your Twitter header fresh, social media experts advocate changing it periodically.
3. WRITE YOUR COMPANY BIO
Your location, business hours, and a URL link to your company’s website should all be included in your Twitter business biography. Because your bio is just 160 characters long, concentrate on the most crucial details.
On Twitter Basics for Business, know how to build a solid profile and grow a follower.
Be Social When It Comes to Social Media Marketing
Interacting with people is at the heart of social media marketing, and as a business owner, you’re already skilled at it. Set up your accounts, do some trial-and-error, and have your social network presence up and running. It’s a fantastic approach to create a sense of community around your brand and drive people through your doors.
Remember that this will be many people’s initial impression of your company. Take your time and fill out as many details as you can to assist enhance your reputation and set up your social media plan for profit and development.
Refer to our comment section if you have any issues concerning the business social media page setup, we also help business increase their social media followers, engagement, views, etc on their business or personal account.